Chipping CoWork with us
00Selected work

Five builds. One system.

A selection of productized engagements across the home improvement industry — each built end-to-end and operated through the same disciplined sequence.

CS / 01Case study

Crystal Clear Pools

A productized digital offer built end-to-end by Chipping Co. Positioning, offer, funnel, and launch — delivered as a single system.

Sector

Pool care & maintenance

Role

End-to-end build

Discipline

Product · Funnel · Launch

Month one revenue

$20,000

01Problem

A high-intent audience was actively searching for a solution to a recurring problem. The expertise existed, but it wasn't packaged into anything they could buy, use, and act on.

The opportunity wasn't to invent demand — it was to meet existing demand with a clear, productized offer.

02Solution

We built a focused digital product around one outcome — designed for clarity and ease of use — and wrapped it in a distribution system tuned to the audience already looking for it.

Each component reinforced the others: the offer made the funnel effective; the funnel made the launch repeatable.

03Scope

  • Positioning

    Defined the audience, the outcome, and the wedge.

  • Offer design

    Structured the product around a clear, deliverable result.

  • Funnel infrastructure

    Built the acquisition system end-to-end.

  • Launch execution

    Operated the launch and tuned performance in-flight.

04Result

Month one

$20K

Demand and system validated in a single launch window. The infrastructure built for week one continues to power growth.

CS / 02Case study

Ridgeline Roofing Co.

A regional roofing operator with steady demand but no system to capture it. We built the product layer above the trade — turning inbound interest into booked, qualified work.

Sector

Residential roofing

Role

Lead engine + offer

Discipline

Funnel · Content · Ops

Quarter one bookings

$140K pipeline

01Problem

Storm-season demand was abundant, but the team competed on price against larger crews and lost time chasing unqualified leads. There was no productized intake — just calls and quotes.

The constraint wasn't capability or demand. It was the absence of a repeatable system to filter, educate, and convert.

02Solution

We packaged the company's expertise into a free "Roof Health Report" — a structured intake that doubled as a positioning tool — and built the funnel and follow-up sequence around it.

Homeowners got clarity before a sales call. The team got pre-qualified inquiries with budget context already established.

03Scope

  • Positioning

    Repositioned around honesty and diagnostics, not discounts.

  • Offer design

    Built the Roof Health Report as the lead magnet and intake.

  • Funnel infrastructure

    Paid + organic acquisition into a single qualification system.

  • Launch execution

    Trained the team on the new intake and tuned conversion rates live.

04Result

Quarter one

$140K

A qualified pipeline built from a single funnel — replacing referral dependence with a system the team could rely on through the off-season.

CS / 03Case study

Hearthstone Kitchens

A bespoke kitchen studio with strong craft but a long, unstructured sales cycle. We rebuilt the discovery experience as a productized consultation.

Sector

Custom kitchen design

Role

Productized consultation

Discipline

Offer · Content · Funnel

Avg. deal size

+38%

01Problem

Inquiries arrived warm but unfocused. Designers spent unpaid hours on early-stage conversations that often went nowhere — and price-shoppers crowded out serious buyers.

The studio's craft justified premium pricing, but the buying journey didn't reflect the value being offered.

02Solution

We designed a paid Design Discovery package — a fixed-fee, structured engagement that delivered real value upfront and naturally selected for committed clients.

Every prospect arrived informed. Every consultation produced an artifact. The funnel did the qualifying so the designers could do the designing.

03Scope

  • Positioning

    Reframed the studio around outcomes, not square footage.

  • Offer design

    Built the paid Discovery package as the entry product.

  • Funnel infrastructure

    Content engine, booking flow, and nurture sequence.

  • Launch execution

    Rolled out to existing list first, then opened paid acquisition.

04Result

Within two quarters

+38%

Average deal size rose, sales cycles shortened, and the design team reclaimed time previously lost to unqualified discovery calls.

CS / 04Case study

Stoneyard Landscapes

A high-end landscape design firm with seasonal volatility. We built a year-round digital product to convert off-season attention into spring bookings.

Sector

Landscape design & build

Role

Off-season product

Discipline

Product · Audience · Launch

Pre-season bookings

Sold out 14 weeks early

01Problem

Demand collapsed every winter. The team scrambled in spring to fill the schedule, then turned away work mid-summer when capacity ran out.

The business cycle worked against the team's economics. The fix wasn't more marketing — it was a different product to sell during the gap.

02Solution

We built a digital "Garden Plan" — a paid design deliverable homeowners could buy in winter and execute in spring, with the firm's build team as the natural next step.

It turned dormant months into pipeline. By the time spring arrived, the schedule was already full and the team knew exactly what they were building.

03Scope

  • Positioning

    Reframed winter as the planning season, not the dead season.

  • Offer design

    Productized the design deliverable as a standalone purchase.

  • Funnel infrastructure

    Content + email engine running through Q4 and Q1.

  • Launch execution

    Sequenced the launch to feed directly into spring build capacity.

04Result

Spring season

Sold out

The build calendar filled fourteen weeks before season open — eliminating the spring scramble and stabilizing revenue across the year.

CS / 05Case study

Northwind HVAC

A multi-location HVAC service company moving from reactive repair work to proactive maintenance subscriptions.

Sector

HVAC service & install

Role

Subscription productization

Discipline

Offer · Funnel · Retention

Recurring revenue

$22K MRR added

01Problem

Revenue was lumpy and weather-dependent. Customers only called in a crisis, and the team's most profitable work — preventative maintenance — was the hardest to sell.

The service existed. The packaging didn't. Homeowners had no easy way to buy peace of mind on a recurring basis.

02Solution

We packaged maintenance into a tiered annual membership with clear inclusions, transparent pricing, and an online sign-up flow — then built the funnel to sell it as a standalone product.

Existing customers converted in weeks. New acquisition followed, anchored by content that explained the economics of preventative care.

03Scope

  • Positioning

    Repositioned the company around uptime, not emergencies.

  • Offer design

    Three-tier membership with clear value steps.

  • Funnel infrastructure

    Online sign-up, billing, and onboarding sequence.

  • Launch execution

    Existing-base launch first, then paid acquisition layered on top.

04Result

Within six months

$22K MRR

A new recurring revenue line smoothed seasonal volatility and increased lifetime value across the customer base.

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