Chipping CoWork with us
00Selected work

Four builds. One system.

A selection of productized engagements across the home improvement industry and founder-led brands — each built end-to-end and operated through the same disciplined sequence.

CS / 01Case study

Crystal Clear Pools

A productized digital offer built end-to-end by Chipping Co. Positioning, offer, funnel, and launch — delivered as a single system.

Sector

Pool care & maintenance

Role

End-to-end build

Discipline

Product · Funnel · Launch

Month one revenue

$5,000

01Problem

A high-intent audience was actively searching for a solution to a recurring problem. The expertise existed, but it wasn't packaged into anything they could buy, use, and act on.

The opportunity wasn't to invent demand — it was to meet existing demand with a clear, productized offer.

02Solution

We built a focused digital product around one outcome — designed for clarity and ease of use — and wrapped it in a distribution system tuned to the audience already looking for it.

Each component reinforced the others: the offer made the funnel effective; the funnel made the launch repeatable.

03Scope

  • Positioning

    Defined the audience, the outcome, and the wedge.

  • Offer design

    Structured the product around a clear, deliverable result.

  • Funnel infrastructure

    Built the acquisition system end-to-end.

  • Launch execution

    Operated the launch and tuned performance in-flight.

04Result

Month one

$5K

Demand and system validated in a single launch window. The infrastructure built for week one continues to power growth.

CS / 02Case study

Ridgeline Roofing Co.

A regional roofing operator with steady demand but no system to capture it. We built the product layer above the trade — turning inbound interest into booked, qualified work.

Sector

Residential roofing

Role

Lead engine + offer

Discipline

Funnel · Content · Ops

Quarter one demand

>140%

01Problem

Storm-season demand was abundant, but the team competed on price against larger crews and lost time chasing unqualified leads. There was no productized intake — just calls and quotes.

The constraint wasn't capability or demand. It was the absence of a repeatable system to filter, educate, and convert.

02Solution

We packaged the company's expertise into a free "Roof Health Report" — a structured intake that doubled as a positioning tool — and built the funnel and follow-up sequence around it.

Homeowners got clarity before a sales call. The team got pre-qualified inquiries with budget context already established.

03Scope

  • Positioning

    Repositioned around honesty and diagnostics, not discounts.

  • Offer design

    Built the Roof Health Report as the lead magnet and intake.

  • Funnel infrastructure

    Paid + organic acquisition into a single qualification system.

  • Launch execution

    Trained the team on the new intake and tuned conversion rates live.

04Result

Growth

140%

A qualified pipeline built from a single funnel that grew demand by >140% — replacing referral dependence with a system the team could rely on through the off-season.

CS / 03Case study

Stoneyard Landscapes

A high-end landscape design firm with seasonal volatility. We built a year-round digital product to convert off-season attention into spring bookings.

Sector

Landscape design & build

Role

Off-season product

Discipline

Product · Audience · Launch

Pre-season bookings

Sold out 14 weeks early

01Problem

Demand collapsed every winter. The team scrambled in spring to fill the schedule, then turned away work mid-summer when capacity ran out.

The business cycle worked against the team's economics. The fix wasn't more marketing — it was a different product to sell during the gap.

02Solution

We built a digital "Garden Plan" — a paid design deliverable homeowners could buy in winter and execute in spring, with the firm's build team as the natural next step.

It turned dormant months into pipeline. By the time spring arrived, the schedule was already full and the team knew exactly what they were building.

03Scope

  • Positioning

    Reframed winter as the planning season, not the dead season.

  • Offer design

    Productized the design deliverable as a standalone purchase.

  • Funnel infrastructure

    Content + email engine running through Q4 and Q1.

  • Launch execution

    Sequenced the launch to feed directly into spring build capacity.

04Result

Spring season

Sold out

The build calendar filled fourteen weeks before season open — eliminating the spring scramble and stabilizing revenue across the year.

CS / 04Case study

Stephen Chipping

The founder's personal brand, rebuilt as an owned platform. We designed and launched stephenchipping.com, the In Motion Club community, and the Momentum Matrix™ — a free digital product that turns followers into subscribers.

Sector

Personal brand & creator economy

Role

Owned platform + community

Discipline

Brand · Community · Product

Launch window

2,000+ email subscribers

01Problem

A creator with a growing audience and clear point of view — but no owned platform to capture attention outside social media algorithms.

The content was working, yet the audience lived on rented land. What was missing was a brand home, a community container, and a free product that built trust before asking for a purchase.

02Solution

We built a coherent owned ecosystem — a website that positioned the creator's work, a private community, and the Momentum Matrix™ as a free entry-point product.

Each asset served a different stage of the relationship: the site built authority, the community created deeper connection, and the free product turned followers into email subscribers and future customers.

03Scope

  • Positioning

    Defined the founder's niche and audience interests.

  • Offer design

    Created the Momentum Matrix™ digital product and In Motion Club community.

  • Funnel infrastructure

    Built the site, email capture, and automation flows.

  • Launch execution

    Coordinated a multi-asset launch across the new owned platform.

04Result

Outcome

Owned

A sustainable system for growing an owned audience: new email subscribers, active community members, and a brand home that now anchors every future launch.

05Partner with us

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